|Nowadays, women are educated, independent and passionate about life. Make-up can help bringing out their charm and boosting self-confidence. Founder of TheBalm cosmetics, Marissa Shipman hopes other women to look and feel great all the time by the concept of "beauty in five minutes".
TheBalm products are made with high quality ingredients in America. European customers love their gorgeous colors and easy application. The sassy product names and funny package designs fully reflect the personality of TheBalm. Thanks to these reasons, it becomes popular within a short period of time. Famous magazines of life and style such as Marie Claire, Allure, Cosmo Girl and Bazaar frequently introduce the brand's products.
Until 2009, TheBalm has launched a total of 75 cosmetics items, offering a comprehensive selection of choice for the lips, eyes, cheeks and face. Popular products are TimeBalm Concealer and Stainiac Lip and Cheek Stain. TimeBalm Concealer is great for touching up under eye imperfections such as dark circle and fine lines. It has been awarded as "the best concealer for covering dark eye circle" by The View. Stainiac Lip and Cheek Stain helps creating the perfect pop of color for a flushed appeal and enhancing the natural beauty of lips. It has been recommended by The Rachael Ray Show as "the best water-based gel blush".