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brand story
Za is a total beauty brand supporting Next Asian Generation by offering various beauty solutions – skincare and makeup. Founded in 1997, it is currently launched in 14 countries in Asia, such as Japan, China, Thailand, Taiwan, Singapore, etc. Za products are developed to realize the fast and reliable product performances despite its simple step. Since 2014, Za brand was revamped with new Za models, they are
half-Thai Belgian Davika Hoorne, China upcoming model Nazha and China actress Qi Wei. They represented unique style of metropolitan beauty. Za Lab, its creation hubs exist in Tokyo, Beijing and Bangkok to collect and analyze various beauty sense, values and trends of Asia. Based on the findings from Za Lab and utilizing the latest Japan technology, our products are developed. The mission of Za Lab is to keep creating the original beauty and style solutions for young Asian generations to shine through.



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