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brand story

Dariya is a leading hair colorant and skincare manufacturer in Japan. The brand believes that“Only those who make the effort to enhance their beauty will be rewarded with true beauty”, and the popular hair colorant brands under Dariya—Salon de Pro and Palty are launching many products, to take care of different age groups of hair and modeling needs.

The brand introduced Salon de Pro Women One Push Range to the market in March 2012, and this product become very popular. In 2013, extensive marketing activities had been rolled out to reposition Unisex Cream. Endorsed by Ken Tsang, the Unisex Cream campaign successfully created noise in market and gained massive media coverage. In 2014, big bang launch of revamped Women’s One Push range endorsed by Anita Yuen, further increase the fame of Dariya, and now the brand has become one of the leading home use hair dye brand.


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