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brand story
Missha was born from the belief that makeup should be an inexpensive and essential element in enhancing beauty rather than an indulgence. Since its initial launch on the internet in 2000, Missha has carried this simple idea forward by offering affordable products whose value lies in the contents rather than the packaging.

The Missha Love flower represents beauty and the woman. Missha offers an extensive portfolio of over 600 products ranging from skincare, body care, makeup, fragrance and hair care lines.

Its products are the result of extensive quality and allergy testing, regular customer feedback and a firm ideology that values environmentally conscious behaviour and responsible corporate citizenship.


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