| 1978 |
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Eleanor Kwok, founder of the Group, and her husband, Simon Kwok' began their cosmetics retailing business from a 40-square-feet 'Sa Sa' counter in Hong Kong.
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| 1990 |
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Opening of the first Sa Sa Cosmetics store in Causeway Bay, Hong Kong. |
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| 1992 |
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Opening of the first branch store in Tsimshatsui, Kowloon, Hong Kong. |
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| 1997 |
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Opening of the first store in Taiwan. |
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Total number of shops increases to eleven in Hong Kong. |
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Sa Sa listed on the Stock Exchange of Hong Kong in June with an over-subscription rate of more than 500 times. |
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Opening of the first store in Singapore. |
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Opening of the first store in Macau. |
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| 1998 |
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Opening of the first store in Malaysia. |
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| 2000 |
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Opening of La Colline specialty store offers customers premium beauty products and services, and demonstrating the Group's diverse brand-management capabilities. |
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Acquire a major stake in Phillip Wain, a leader in premium ladies' beauty and health clubs in Asia. This marks the Group's first step into the beauty services arena. |
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Opening of the Group's 50th retailing outlet in Asia. |
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Launch of Sasa.com offers customers round-the-clock on-line shopping of beauty products. |
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| 2001 |
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Launch of Korean language site at Sasa.com strengthens the Group's penetration of the Korean market, one of the biggest e-commerce markets in Asia. |
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| 2002 |
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Appointed as sole agent for "Elizabeth Arden" in Hong Kong and Macau. |
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Opening of Sa Sa Beauty+ in Hong Kong offers one-stop cosmetics, beauty and slimming service to Sa Sa's loyal customers, thereby enhancing Sa Sa's brand image. |
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| 2003 |
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25th anniversary of the Sa Sa International Group. |
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Become a 100% stakeholder in Phillip Wain. |
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| 2004 |
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Official launch of the new image store featuring a contemporary and upbeat design, which provides a pleasant shopping environment and strengthens its "Comestics Retail Specialist" image. The new store format is part of our continuous efforts and commitment to providing an enjoyable shopping experience for customers. |
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Opening of Inspire For Men by Phillip Wain, broadening our service offerings to male customers. |
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| 2005 |
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Opening of the first and second stores in Shanghai, China |
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Opening of two largest Sa Sa stores in Asia (each covering 8,000 sq. ft.) in Mongkok and Tsim Sha Tsui, Hong Kong. |
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| 2006 |
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Opening of the first Suisse Programme beauty counter in Chengdu, China |
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