(1 November 2006 – HONG KONG) Sa Sa International Holdings Limited ('Sa Sa') or the 'Group', SEHK: 0178), Asia's leading cosmetics retailer and beauty services group, is pleased to announce that Sa Sa was named as the Most Well-Known Hong Kong Brand among PRC consumers in an independent national survey of “Brand Awareness of Hong Kong Brands among PRC Consumers” in the PRC. Sa Sa received the highest votes of more than 50%(50.1%) across all industry categories as well as in cosmetics retailing category. This reflects Sa Sa's strong reputation for its quality products and excellent service is well recognized by PRC consumers. The results also showed that cosmetics and beauty products remain the top in the shopping list for PRC tourists.

The survey was carried out in major cities in the Mainland including Shanghai, Beijing and Guangzhou from 20 to 26 October 2006 by an independent research house appointed by Just Events company. A total of 684 PRC residents aged 18-65 were interviewed either through face-to-face or email questionnaires in the survey.

Apart from cosmetics retailing, winners of other categories in the survey included Time Square(27.9%) for shopping mall category, Ocean Park(27.4%) for entertainment, Broadway(33.9%) for electronics and home appliances.

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Group Background Sa Sa is a leading cosmetics retailing and beauty services group in Asia. Its over 90 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including own brands and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept which aims to provide its customers with the widest range of quality products. According to Retail Asia Pacific Top 500 Retailers 2006 ranked by Retail Asia Magazine and KPMG, Sa Sa is the largest cosmetics specialty store in Asia. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine health and beauty clubs in Asia through nine Phillip Wain and two beauty centres in Hong Kong through Sasa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of over HK$2.6 billion for the year ended 31 March 2006.