(24 November, 2006 – HONG KONG) Sa Sa International Holdings Limited ('Sa Sa' or the 'Group', stock code: 0178), the Asia's leading cosmetics retailing and beauty services group, is pleased to announce that La Colline Shop, operated by Sa Sa Group, was awarded the “Service Retailer of the Year” from Hong Kong Retail Management Association (“HKRMA”). This is the highest honour a retailer can achieve among all trade awards organized by HKRMA.

With its excellent service, La Colline Shop achieved the highest score among all participants and won the “Service Retailer for Beauty Products / Cosmetics Category” for two consecutive years since 2005, under the Mystery Shoppers Programme organized by HKRMA. This year, La Colline Shop is accredited the highest honor of “Service Retailer of the Year”, topping all the 12 industry categories with the highest annual average score.

A total of 122 companies participated in HKRMA's Mystery Shoppers Programme this year. Mystery shoppers were sent by the association to the participants' shops for assessments.

 Mrs. Eleanor Kwok, Vice Chairman of the Group commented, “We are delighted to receive the highest honour this year from HKRMA. This award not only highlights Sa Sa's dedication to service excellence, but also a recognition of our efforts in driving professional and quality services by our customers and the trade.”

She continued: “With our commitment to providing our customers with excellent service, we have made investment in enhancing our services throughout the years. We will continue to strengthen our service culture and staff training. Sa Sa Group's beauty consultants, including those from La Colline Shop, will continue to strive their best to serve our valuable customers with professional and personalized services.”

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Group Background Sa Sa is a leading cosmetics retailing and beauty services group in Asia. Its over 90 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including own brands and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept which aims to provide its customers with the widest range of quality products. According to Retail Asia Pacific Top 500 Retailers 2006 ranked by Retail Asia Magazine and KPMG, Sa Sa is the largest cosmetics specialty store in Asia. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine health and beauty clubs in Asia through nine Phillip Wain and two beauty centres in Hong Kong through Sasa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of over HK$2.6 billion for the year ended 31 March 2006.