(25 January, 2006 - HONG KONG)–Sa Sa International Holdings Limited ('Sa Sa' or the 'Group', stock code: 0178), Asia's leading cosmetics retailing and beauty services group, is pleased to announce that the Group won the "Hong Kong Top Service Brand Awards".

The "Hong Kong Top Service Brand Awards" is organized by Hong Kong Brand Development Council and The Chinese Manufacturers' Association of Hong Kong in recognizing Hong Kong's outstanding brands in the service industry through a well-designed competition. It is a premier label representing "Originated from Hong Kong" in the overseas and Mainland markets. The assessment criteria are primarily based on the reputation, distinctiveness, innovation, quality, corporate image and environmental performance of the companies. The awardees' efforts on employee relations and social responsibility were also recognized in the selection process.

Mr. Simon Kwok, Chairman and Chief Executive Officer of the Group, said, "We are honored to receive this prestigious award. Being accredited as one of the ten winners of the top service brand not only represents the extensive recognition and confidence of Sa Sa’s brand, but also reflects our commitment to giving professional and quality services. Looking ahead, we will continue our dedication in delivering outstanding, comprehensive and meticulous service."

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Group Background Sa Sa is a leading cosmetic retailing and beauty services group in Asia. Its over 80 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including private labels and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept which aims to provide its customers with the widest range of quality products. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine health and beauty clubs in Asia through Phillip Wain and two beauty centres in Hong Kong through Sasa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of approximately HK$2.3 billion for the year ended 31 March 2005.