(7 April, 2006 HONG KONG) "Sa Sa International Holdings Limited ('Sa Sa' or the 'Group', stock code: 0178), Asia's leading cosmetics retailing and beauty services group, is pleased to announce that "Sa Sa" was ranked the most favored brand for the second time in "PRC Consumers' Most Favorable Hong Kong Brands 2006" survey, representing its excellent product and service offerings are widely acknowledged by PRC customers. Survey results also reflect beauty and cosmetics products remain as popular choices of visiting tourists in Hong Kong.

The survey was organized by Hong Kong Association of Chinese Travel Organisers, Sohu.com and a number of professional bodies, and supported by over 20 Hong Kong and China media. Voting forms were collected via printed media in Hong Kong and major provinces in China, as well as retail outlets in Hong Kong since December 2005. Tourists visiting Hong Kong from Greater China cast one vote each for their most favoured Hong Kong brands and voters came from Anhui, Jiangxi, Henan, Guangdong, Shandong, Jiangsu, Jiangxi, Jilin, Zhejiang, Hunan, Hubei, Fujian, Shanghai, Hong Kong, Macau and Taiwan etc.

Sa Sa, accredited "Grand Award "Highest Votes Collected from the PRC Tourists" in the "PRC Tourists' Best Hong Kong Brands in Hong Kong" voting campaign last year, repeated its success this year. Apart from gaining the highest votes in the "Retailing – Cosmetics" category, Sa Sa was elected the most favorable Hong Kong brand by PRC customers with the highest number of votes among all categories. Other renowned Hong Kong brands in the Top 10 list include Broadway, Hong Kong Jockey Club and Times Square etc.

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Group Background Sa Sa is a leading cosmetic retailing and beauty services group in Asia. Its over 80 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including private labels and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept which aims to provide its customers with the widest range of quality products. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine health and beauty clubs in Asia through Phillip Wain and two beauty centres in Hong Kong through Sasa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of approximately HK$2.3 billion for the year ended 31 March 2005.