(9 October 2006 – Hong Kong) – Sa Sa International Holdings Limited ('Sa Sa' or the 'Group'; stock code: 0178), Asia's leading cosmetics retailer and beauty services group, together with the Hong Kong Jockey Club ('HKJC'), jointly announce that the race meeting to be held on 15 October 2006, will again be named “Sa Sa Ladies' Purse Day”. Mr. Simon Kwok, Chairman and CEO of Sa Sa, and Mr. Lawrence Wong, Chief Executive Officer of HKJC, made the announcement at the press conference today. This is the second consecutive year for Sa Sa to be the title sponsor of the “Ladies' Purse Day” race meeting, one of the oldest and most popular race days in Hong Kong. “Ladies' Purse Day”, which began in the 19th Century, is a glamorous event, especially for the ladies attending. In order to match this theme, Sa Sa has specially invited Miss Kathy Chow, a renowned model in Hong Kong, to attend the press conference in the image of the Goddess of Beauty to unveil the names of the races and to share her beauty tips for “Ladies' Purse Day”.

Mr. Kwok said in the opening remarks: “We are honored to partner with the Hong Kong Jockey Club again in support of the “Ladies' Purse Day”, one of the most popular race meetings in Hong Kong. Being the largest cosmetics specialty store in Asia, Sa Sa actively participates in various charitable activities to contribute to the society. Last year, “Sa Sa Ladies' Purse Day” arouse overwhelming responses from the public and received extensive recognition among tourists and the local community. In addition to the title sponsorship, Sa Sa will help raise funds for the China AIDS Initiative (CAI) to support AIDS education, publicity, clinical research and service in the Mainland. On the day of the event, we will place donation boxes in Sa Sa's exclusive box and would like to call on our guests' generous support to participate in this meaningful charity activity when enjoying the exciting race meeting.”

Mr. Wong said in the press conference: "The Ladies' Purse, with its long history, has always been very popular with the public. Since gaining Sa Sa International Holdings Limited's title sponsorship last year, the race programme has become even more colourful and exciting. In fact, the Hong Kong Jockey Club and Sa Sa are both well-known international brands, and are both highly-regarded by locals and overseas visitors alike. With the two brands working together, the race day is bound to be very attractive for our customers. The featured race of the day is the Sa Sa Ladies' Purse, a class one, 1800 metre race. The other main race that day is the Sha Tin Trophy, a 1600 metre domestic group three event. Such top races attract quality runners, and the combined prize money get close to four million dollars."

"Sa Sa Ladies' Purse Day" will be held on 15 October 2006 at the Sha Tin Racecourse. In addition to the main event, the Sa Sa Ladies' Purse race, there will be other races including the Phillip Wain Handicap and the Sasa Beauty+ Handicap, and races named after Sa Sa's most popular beauty brands such as the Suisse Programme Handicap, the Elizabeth Arden Handicap, the La Colline Handicap, the Glycel Handicap, the Dunhill Fragrance Handicap, as well as the Kirara Handicap. When it comes to racecourse attendance, “Sa Sa Ladies' Purse Day” was the second most popular race meeting last season, ranked just behind the Chinese New Year meeting.

Special events will be organized at the racecourse with prizes worth more than HK$65,000. The public can participate in the "Sa Sa Ladies' Purse Guess the Winning Horse Game", "Sa Sa The Most Knowledgeable Female Racing Fans Contest" and "Sasa Beauty+ Elegant Fashion Award". Moreover, Sa Sa will provide make-up services for ladies at make-up counters on site, where participants can wear a specially designed hats and take photos with a Sa Sa giant perfume mock-up afterwards.

To celebrate Sa Sa's title sponsorship of the Ladies' Purse Day 2006, the Group has launched a series of promotional activities from 5 October 2006 at all of its outlets. Customers shopping at Sa Sa stores will be entitled to two complimentary tickets to Sa Sa Ladies' Purse Day. In addition, customers spending over HK$100 will be entitled to enjoy a special discount in purchasing limited edition souvenirs for the Ladies' Purse Day, including mobile phone straps, trendy vanity cases and handy little mirrors with crystal decoration. Ladies can, therefore, dress up for the grand occasion with a shopping trip to Sa Sa. Furthermore, race goers will also receive a "Crystal Purse Brooch" upon entering the Sha Tin Racecourse.

Mr Kwok concluded, “Sa Sa and HKJC share the same philosophy of becoming responsible corporate citizens, contributing to the society and helping the underprivileged. Looking ahead, Sa Sa is committed to consolidating its unrivalled position as the leading cosmetics retailing and beauty services group in Asia supporting various charitable activities and helping build harmony in the society.”

About “Ladies' Purse Day” Organized by The Hong Kong Jockey Club

First run in 1863, Ladies' Purse Day commenced 21 years earlier than the year when the HKJC was founded. It is one of the oldest and most popular race meetings in Hong Kong. More than a century ago, ladies attending the Ladies' Purse Day would dress up in splendid attire. According to tradition, the owner, trainer and jockey of the winning horse of the Ladies' Purse race were awarded gold coins by a renowned lady attending the event, who will present a handbag with 21 gold coins to the winning jockey. Nowadays, Hong Kong Lunar New Year gold coins are presented as prizes.

About Sa Sa International Holdings Limited

Sa Sa is a leading cosmetics retailing and beauty services group in Asia. Its over 90 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including private labels and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers.

Sa Sa prospers on its successful and proven “one-stop cosmetics specialty store” concept which aims to provide its customers with the widest range of quality products. According to Retail Asia Pacific Top 500 Retailers 2006 ranked by Retail Asia Magazine and KPMG, Sa Sa is the largest cosmetics specialty store in Asia. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates ten health and beauty clubs in Asia through Phillip Wain and two beauty centres in Hong Kong through Sasa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of over HK$2.6 billion for the year ended 31 March 2006.

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Group Background Sa Sa Sa is a leading cosmetic retailing and beauty services group in Asia. Its 90 retail stores in Asia sell more than 400 brands of skin care, fragrance, make-up and hair care products including private labels and other exclusive international brands. Over 700 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven “one-stop cosmetics specialty store” concept which aims to provide its customers with the widest range of quality products. Its e-commerce arm, Sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine health and beauty clubs in Asia through Phillip Wain and two beauty centres in Hong Kong through Sa Sa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover reaching HK$2.6 billion for the year ended 31 March 2006.