(January 16, 2003, Hong Kong) - Asia's leading "Beauty + health" products and services provider, Sa Sa International Holdings Limited ("Sa Sa" or the "Group"; stock code: 178), is delighted to announce today that Sa Sa has been selected as one of Hong Kong's "Superbrands" and is the only cosmetics chain store awarded the accolade in the Beauty and Cosmetics sector.

Over the last decade, the Superbrands organization has awarded 'Superbrand' status to a privileged selection of great brands throughout the world. In the US, this honor has been attained by such pre-eminent brands as Coca-Cola, IBM, FedEx and Sony. The Superbrands nominees have been chosen by the regional Superbrands Council, which is comprised of distinguished media and communications executives in Hong Kong, who consider factors such as market dominance, longevity, goodwill, customer loyalty and overall market acceptance. Sa Sa clearly has shown itself to be thriving in all these aspects. Since being founded in 1978, the Group has established a long heritage of superior services in Asia's cosmetics retailing sector. With a market share of approximately 30% in Hong Kong, and a loyal customer base of over 100,000 VIP customers, the Group has evidently reaped the rewards of its customer-driven approach. Adhering to the business philosophy of "A Wide Range, Best Prices and Quality Service", Sa Sa's brandname is synonymous with customer satisfaction. [Click here to see the list of Superbrands Members]

Mr. Simon Kwok, Chairman and CEO of the Group, commented: "Sa Sa is delighted to be recognized as one of Hong Kong's leading Superbrands. This accolade clearly reflects our long heritage and widespread reputation for providing a comprehensive one-stop-shop for high-quality beauty and health products and services. The Group has emerged as one of the market leaders in the Beauty and Cosmetics sector, having enjoyed continuous year-on-year turnover growth for over 24 years. We look forward to maximizing our Superbrand status and becoming the dominant provider of beauty and health products and services in Asia."

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About Sa Sa
Sa Sa International Holdings Limited is a leading "Beauty + Health" products and services provider in Asia. Its retail chain sells more than 400 top brands spanning skin care, fragrance, make-up and hair care products as well as private labels and exclusive international brands in 55 stores throughout the region. Over 500 well-trained beauty consultants are employed to provide professional services to customers. Sa Sa prospers on its successful and proven "one-stop shop" concept that aims to provide customers with the widest range of quality products at competitive prices. Its e-commerce arm, sasa.com, provides an additional sales channel on the Internet as well as a strong marketing tool for the Group. Through Phillip Wain and Sa Sa Beauty+, the Group operates nine upmarket health and beauty clubs for women in Asia and one beauty center in Hong Kong. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong (stock code: 0178) in June 1997, with an annual turnover of over HK$ 1.5 billion.

For further information, please contact:
Sa Sa International Holdings Limited
Macy Leung
Tel : 2975 3601/ 9688 9110
Fax : 2898 9717
E-mail: macy_leung@sasa.com