(December 03, 2003, Hong Kong) - Sa Sa International Holdings Limited ("Sa Sa" or the "Group", stock code: 0178), Asia's leading cosmetic retailing and beauty services group, is pleased to announce that its internet portal and sales channel, Sasa.com, has been awarded the grand prize for the 2003 e-Korea & CEO Award by Korea's Good Day newspaper in the category of "Specialised Cosmetic Shopping Site". Good Day is one of Korea's most popular newspapers with a daily circulation of over 800,000. The key criteria for the award are the popularity of the site, product interest, service quality and security. The shortlist of nominees are selected by the readers of Good Day and an internal judges panel has selected Sasa.com as the winner. Through achieving this award, the Group has demonstrated its strong foothold in the Korean market and has shown that Sasa.com has become one of the favorite cosmetics shopping websites of South Koreans. Sasa.com was originally launched in December 2000 as a platform for Sa Sa to explore sales opportunities throughout the world. Based on the tremendous potential of the Korean market, the Korean Sasa.com website was launched in July 2001. Since then, the Group has established a firm foothold in the Korean online cosmetics market and Sa Sa is honored to be awarded the 2003 accolade by Good Day. In terms of online shopping, Korea represents one of the most mature markets in Asia and there is intense competition. However, Sa Sa's immense success has been built on the Group's commitment to quality products and services. Customer loyalty is extremely high, with over 70% being repeat orders. Mr. Simon Kwok, Chairman and Chief Executive Officer of the Group, highlights the keys to Sa Sa's success:"Through providing our Korean customers with excellent products, competitive pricing and quality customer services, we have established a robust and loyal customer base. With our close relationships with overseas suppliers and our up-to-date market knowledge of the latest trends in Europe and the US, the Group has been able to introduce the most trendy and popular brands to Korea. Sa Sa has also established a strong reputation for trustworthiness and quality - we are a well-established Hong Kong-listed company, a 2002/03 Hong Kong Superbrand winner and a Quality Tourism Services merchant accredited by the Hong Kong Tourism Board, as well as providing a 7-day purchase guarantee." Mr. Kwok continued: "We are delighted to receive this important honor from Good Day and we look forward to continuing to supply Korean women with our quality cosmetics through Sasa.com. Since the announcement of the award we have already received more enquiries and sales from our website, and furthermore our brand image has been enhanced given new customers the confidence to shop with us. Given the vast potential of the market and Sa Sa's apparent market acceptance, the Group is committed to continuous enhancement of our online shopping service by extending our product range, introducing more exclusive and upcoming products, increasing marketing and promotion efforts and providing even better services to our online customers. We will also look for strong, committed partners in South Korea to help us to further develop this lucrative market." - End - Company's Background Sa Sa International Holdings Limited is a leading cosmetic retailing and beauty services group in Asia. Its 63 retail outlets in Asia sell more than 400 top brands of skin care, fragrance, make-up and hair care products including private labels and other exclusive international brands. Over 500 well-trained beauty consultants are employed to provide professional services to its customers. Sa Sa prospers on its successful and proven "one-stop shop" concept which aims to provide its customers with the widest range of quality products at competitive prices. Its e-commerce arm, Sasa.com, provides an online shopping service to customers as well as a strong marketing tool for the Group. The Group operates nine upmarket health and beauty clubs for women in Asia through Phillip Wain and one beauty centre in Hong Kong through Sa Sa Beauty+, providing comprehensive beauty services to customers. Sa Sa, established in 1978, was listed on The Stock Exchange of Hong Kong in June 1997, and had an annual turnover of over US$200 million for the fiscal year 2003. For further information, please contact: Sa Sa International Holdings Limited Macy Leung Tel : 2975 3601/ 9688 9110 Fax : 2898 9717 E-mail: macy_leung@sasa.com