Sa Sa International Holdings Limited ("Sa Sa" or "the Group") is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited (the Stock Exchange) in 1997 (Stock Code: 178). Its over 260 retail stores and counters in Asia selling over 600 brands of skincare, fragrance, make-up and hair care, body care products, health and beauty supplements including own-brands and exclusive products. The Group employs over 4,800 staff in six markets across the region, covering Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.

Legend and Vision

Established in 1978, Sa Sa has grown from a 40 sq. ft. retail space to become today's regional "beauty" enterprise and is now the largest cosmetics retail chain in Asia and one of the top ten retail groups in Hong Kong, according to the "Retail Asia-Pacific Top 500" ranking of Retail Asia magazine, KPMG and Euromonitor in 2012. As one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia.

Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept, offering customers with a wide range of quality products. Its e-commerce arm, sasa.com, provides online shopping service to customers as well as a strong marketing tool for the Group. Maintaining its position as the dominant and most preferred cosmetics retailing group in Asia is the Group's vision. Our four-fold mission is to offer quality and comprehensive beauty solutions to our customers; to share success with our staff; to become long-term partnership with our vendors; and to adhere to the principles of good corporate citizenship.



Cosmetics Retail
Brand Management